SKS365 LAUNCHES PLANETWIN365.NEWS: SPORT AND ENTERTAINMENT AT ALL LEVELS FOR THE FANS
In-depth analysis, predictions, and wide-ranging information about different sports are now available on Planetwin365.News. The website, dedicated to the world of sport developed by SKS365, is an evolution of PlanetBlog, which was launched in 2014. The new infotainment product aims to entertain users before, during and after the sports events focusing on a wide array of topics that are of interest to sports fans.
The new sports website will cover not only stories about the major football events – the main point of reference for users – but also will include articles on other popular sports such as basketball, Formula 1, tennis, volleyball, as well as “trend topics” such as lifestyle and current affairs. The enrichment of content is complemented by both a graphic update consisting of a renewed layout and the new logo and a technological update, carried out in collaboration with Kama.Sport, which allows optimizing the website for mobile devices. In addition, Planetwin365.News is heading to make its debut on the football pitches: starting from today’s Lazio-Venezia Serie A match, the brand will be present on the LEDs of S.S. Lazio’s home matches at the Stadio Olimpico.
The launch of Planetwin365.News will be also promoted in the official social channels of the website through new engagement initiatives such as surveys and discussions to strengthen the Facebook community, which has already over 21,000 followers and continue to grow on the other channels.
“Planetwin365.News is the result of a formidable team effort. It will allow us to offer to our users, with whom we share the sports passion, a complete and interactive experience – commented Anniina Rantala SKS365 Marketing Director -. Through a website that combines decades of experience in the production of sports content with a totally new approach, we want to convey the emotions that sport can give. We are confident that this formula will be successful among our followers and draw the attention of new users, making our community bigger and bigger”.
“We are extremely pleased to offer our community a fresh, intuitive and mobile friendly product – added Eleonora Norbiato, SKS365 Head of Acquisition -. Planetwin365.News explores and provides insights into the major Italian and international sporting events, with an eye also to the main entertainment events”.