RAW iGaming turns up the volume with the addition of Anthem Amplifier
Innovative game developer joins forces with Future Anthem to enable in-depth game data analysis at a player-level
RAW iGaming, creators of the industry-disrupting SuperSlice® game engine which uses wheels instead of reels to provide an entirely new format of casino gameplay, has partnered with Future Anthem to use its portfolio optimisation product — Anthem Amplifier.
Anthem Amplifier interprets player behaviours at scale to deliver intelligence, predictions and actions that can be applied to portfolio decisions, product design and player safety when gambling.
Powered by Anthemetrics AI, the industry’s first game data science platform, Anthem Amplifier will provide RAW with an in-depth analysis of every bet players make on its innovative games and products.
Amplifier clusters games, player behaviours, metadata and in-game data to support qualitative conclusions which will provide the essential ingredients to target specific player behaviours for RAW, increasing its performance in building, launching and managing games in a hyper-competitive market.
Tom Wood, CEO of RAW iGaming, said: “RAW believes in using data to build better products and Amplifier will allow us to understand how players are engaging with our new SuperSlice games so that we can find our secret SuperSlice® sauce and deliver experiences players really want, truly helping us to be the pink sharks in the sea of sameness with this new gaming format.”
Leigh Nissim, CEO of Future Anthem, added: “RAW is exactly the type of partner we are excited about. We will provide them with an unprecedented view into how players use and play their new innovative games through Anthem Amplifier. It will be an indispensable tool for RAW and help ensure even more exciting games will come out of this new and disruptive studio.”