“Mr Who?” MrQ fnally answers the question with brand transformation

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Award winning casino kicks off 2022 with full rebranding

MrQ is kicking off the new year with a transformational rebrand and supporting strategy.

The brand overhaul sees a complete shift in design and content for the award-winning online casino and bingo brand.

Now live on the website and social media accounts, the redesign aims to build on a record-breaking 2021 and support future expansion plans.

With a new emphasis on player care and the overall gaming experience, MrQ can deliver performant results in one of the world’s most challenging regulated markets.

Savvas Fellas, Managing Director of MrQ commented: “Up until recently in our journey, we worked off legacy designs, there was no real story, we were making it up as we went along. We did a great job in doing but we needed more. We had to dig deeper into who we wanted to appeal to and what that looked and sounded like in terms of a product.”

He further commented: “Our brand should say something about us, our values, our beliefs, our mission. Now we’ve defned them, we can own them in everything we do. We started the exercise unsure where it would go and we fnished it feeling it was an absolute necessity that came at the right time.”

2021 was an eventful year for MrQ which saw the launch of several AAA providers, winning EGR’s Slots Operator of the year and the debut of their frst ever TV ad. In 2022, the casino plans to expand into new international markets.

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