iSoftBet celebrates month-long Movember campaign with €10,000 donation
iSoftBet, the leading online games supplier and content aggregator, is celebrating its Movember campaign in which the company is raising €10,000 donation for the men’s health charity, as an official partner.
As part of iSoftBet’s commitment to bringing its respect corporate values to life, the supplier set internal activities for its employees to complete throughout November to trigger an impressive €10,000 donation to Movember.
The main event of the month was a 5km charity run in Malta, lead by ultra-runner athlete Steve Sammut Nurminen, in partnership with MeridianBet. A highlight video from the event can be found here.
In addition to this key event, the game and aggregation provider had two ‘Mo’ ambassadors, tasked with growing impressive facial hair throughout the month, alongside smaller rewards for employees that wore moustaches to internal meetings or who got free medical checks.
Movember is the only charity tackling men’s health on a global scale, all year-round. The organisation is addressing some of the biggest health issues faced by men, including prostate cancer, testicular cancer, mental health, and suicide prevention.
iSoftBet vows to assist the charity in having an everlasting impact on the face of men’s health, setting a standard for the industry, and standing in line with its recently established vision under the key pillar of respect.
MeridianBet also extended the charity programme with an additional contribution towards local Malta charity Dar Bjorn, aiming to improve the quality of life of people with ALS, MS and other neurological conditions.
Now active in 21 regulated markets, iSoftBet’s most recent success has been securing approval from Lotería de la Ciudad de Buenos Aires (LOTBA) to supply its games to customers and operators in the region, allowing the supplier to reinforce its growing presence across Latin America.
Nir Elbaz, CEO at iSoftBet, said: “Movember is truly a leader in the global fight against health issues faced by men, and its work couldn’t be more important as we recover from one of the most challenging periods in living memory.
“We’re thrilled to be supporting such a worthwhile cause as we approach the festive period and would like to thank our employees for their contributions and support over the past month – we couldn’t have done this without you.”
Stefan Pavlovic, Head of Operations at MeridianBet, said: “iSoftBet is a great commercial partner and we really value their corporate agenda. It is such a meaningful initiative we’ve collaborated on which allows us to support local charity Dar Bjorn.
“Catering to people with ALS, MS and other neurological conditions and aiming to improve the quality of their lives, Dar Bjorn is a truly special cause that deserves all the exposure we can bring to it.”
*in partnership with Intersport Malta and credit toAyrton Bonnici from Antilia Limited for their capturing the event.