Interactive Gaming Group enters Formula 1 eSports racing with several streamer partnerships
Interactive Gaming Group (“IGG”) announced its continued growth within the virtual racing market, adding four new Twitch streamers to its portfolio; Dickens Junior Ngoma (‘durkchocolate’), Darren Johnson (‘eye’_dj), Michael Vince (‘datguyvince’), Samuel González (‘unponymagico’) and Frederik Vesti (‘FrederikVesti1’).
Dickens Junior Ngoma is an established member of the Twitch Formula 1 community and regularly streams educational videos that focus on the history of famous Formula 1 circuits. He is partnered with established development houses EA and Codemasters, and broadcasts to a community of 17,000 followers.
Darren Johnson is both a DJ and content creator who regularly explores his passion for the racing world with broadcasts to his 13,800 followers on Twitch.
Michael Vince, AKA ‘DatGuyVince’ has grown his community of 6,100 followers through his love of competitive racing and, as a self-confessed petrolhead, he is extremely serious in his passion for the sport.
Samual González a 26 year old streamer has been playing racing games his whole life but only began streaming in April 2020. He values his audience’s feedback and their objectivity.
Frederik Vesti completes the new roster, and is a Danish Mercedes F1 AMG Junior driver racing in FIA Formula 3. His interest in racing uniquely transcends both the physical and virtual spaces, giving him a unique insight that he broadcasts to his 5,500 followers.
Commenting on his new partnership with IGG, Dickens said: “It is fantastic that IGG have chosen to support me and, as the channel continues to grow, I hope I can keep on sharing my love of motorsport, the community can continue to grow and I can aim on improving my skills as a streamer and content creator.”
With over 1,000 creators and 250 brands worldwide, IGG, whose vision is to inspire the world to play, has made it the company’s focus to support up and coming creators to help them monetise their talent. IGG’s experience in building some of the most successful gaming-focused Twitch channels in the world is now being turned to connecting growing gaming and eSports creators with brands via the company’s platform.
Commenting on the partnership, CEO of Interactive Gaming group Cristina Niculae commented: “Formula1 is a relatively recent eSport launched in 2017. Over 60,000 gamers participated in the inaugural series, watched by 123 countries around the world and generating over 20 million impressions on social media. F1 has always been an eSport that interested us at IGG and it is amazing to see talented creators in this space, turning what used to be a mainly TV or “at race track” experience into a virtual thrilling race and into growing virtual engaged communities.We are thrilled to partner with these F1 eSports creators, a major milestone on our mission of connecting talented upcoming creators with viewers and brands through our interactive platform”.
Interactive Gaming Group is a leading digital entertainment and media technology company, connecting creators, viewers and brands on a global scale. Founded in 2017 and operating out of Malta and Spain, Interactive Gaming Group vision is ‘To inspire the world to play’ and to bring great streaming entertainment to people around the world.