GREATER COPENHAGEN SIGNS ASTRALIS AND NINJAS IN PYJAMAS AS PARTNERS TO ATTRACT GAME DEVELOPMENT TALENT TO THE REGION
Copenhagen Capacity and Invest in Skåne, the official investment promotion agencies for Greater Copenhagen have launched a campaign in partnership with Astralis and Ninjas in Pyjamas to help drive game development talent to the region.
Greater Copenhagen which comprises of Eastern Denmark and Southern Sweden will be represented by the biggest teams in both respective countries, Astralis and Ninjas in Pyjamas. Both teams will support the campaign by driving awareness to the Greater Copenhagen Career Portal through their social media channels.
The campaign was established following long-term challenges faced by local companies when sourcing talent. Alongside being known for producing fantastic esports organisations, Greater Copenhagen is home to a series of independent game studios and high profile publishers and platforms such as Unity Technologies and Avalanche Studios.
According to the trade body for the Swedish Games Industry (Dataspelsbranschen) games companies are struggling to hire talent and expand due to a worrying shortage of skilled labour within the computer games industry in Sweden. At the same time, of the local Danish companies who reported a lack of talent as hindering their growth, 40% were within the gaming industry. Many of the companies that Copenhagen Capacity is working with, cite that they are not seeing enough game developers in Greater Copenhagen and have emptied their own network for talent.
“We have a number of fantastic game companies based in Greater Copenhagen which means ample career opportunities in the sector, but our talent pool is limited. Denmark has no official game development education and without the infrastructure, local companies are not sourcing the experienced candidates they need. Therefore, we need to bring in new experienced game developers to the region, in order to help them grow. By partnering with two internationally recognized esports teams, Astralis and NIP, who have a global esports network and fanbase, we’re hoping to showcase the opportunities on offer for talent around the world to see,” said Asbjørn Overgaard, CEO of Copenhagen Capacity.
The campaign kicks off today ahead of the Blast Premier Fall Final from November 24th to 28th, Denmark’s biggest esports event and the tournament organiser’s first LAN event in over 20 months. Greater Copenhagen will also be the partner for the tournament, having first worked with Blast Premier to create Counter-Strike’s first ever live in-game prediction tool for last year’s Fall Final, resulting in more than 700 job applications and thousands visiting the career portal. The campaign will tap into Blast’s, Ninjas in Pyjamas and Astralis’ international fanbase and audiences with broad gaming experience and potential it-, software- and game developers.
“Greater Copenhagen is home to some of the most passionate esports fans and phenomenal CS:GO players so we are proud to support Greater Copenhagen and promote our homeland to ensure we attract the best talent for our colleagues in the gaming- and tech companies,” Steen Laursen, Director of Communications of ASTRALIS
“We might be competitors with Astralis on stage but off stage we are happy to join forces to put Greater Copenhagen on the map for gaming. We want to see our countries thrive and ensure local gaming companies have the resources to grow,” Michael Tidebäck, Director of Strategic Projects of Ninjas in Pyjamas.