carnage-in-aldi-as-customers-fight-over-logan-paul-and-ksi-drink-prime-at-8am

There was utter chaos in Aldi stores across the country this morning after Logan Paul and KSI’s ‘Prime’ drink went on sale.

The former rivals turned into business partners and the Prime Hydration drink was first launched across the pond in the United States.

They branched out to the United Kingdom market and then announced a partnership with Premier League leaders Arsenal, before the drink became available at Asda.

For a while they were the only supermarket to stock the beverage but this week Aldi announced it would be hitting their shelves on 29 December

Stock was limited and demand was through the roof. That resulted in Aldi making it clear that there would be a limit of one of each flavour per customer.

In a statement, Aldi said: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29 December. The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!

“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”

Image: TwitterCustomers queued up in the early hours, some as early as 6am to get their hands on the drink, which comes in Tropical Punch, Coconut Water, Lemon Lime and Blue Raspberry.

The drink’s ingredients include zero added sugar, 10 percent coconut water, as well as BCAAs, electrolytes and antioxidants.

Adults and children alike packed outside the shops, waiting to rush in when Aldi opened at 8am. However, footage soon emerged of some unsavoury scenes as customers fought over the drink as though it was a golden ticket.

According to the official Prime Tracker account, the drink sold out within “5-10 mins of opening” at Aldis across the UK.