Tommy Fury is being hammered by fans for parading his belt around following his victory over Jake Paul.
In particular, his recent appearances on daytime television shows seem to have riled people up.
Tommy, who is the half-brother of heavyweight world champion Tyson Fury, recently locked horns inside the ring with YouTuber-turned-boxer Jake Paul.
Their grudge match was two years in the making and was born out of relentless trash-talking – mainly coming from the American’s mouth.
And when the pair finally got the chance to settle their differences, it was Tommy who got his hand raised in Saudi Arabia.
Prior to the fight, the WBC announced that the one-off Diriyah championship belt would be up for grabs.
“With this win, Fury will be ranked in the World Boxing Council’s cruiserweight division, improving his record to 9-0, with four knockouts,” a statement from the organisation read.
Traditionally, of course, championship straps are only on offer during official title fights.
So when Tommy got the nod on the judges’ scorecards, he was handed the beautiful black and gold belt which has been hanging from his shoulder ever since he got off the plane.
But it was during a recent appearance on ITV’s Loose Women which lead to a number of people calling him out via social media.
Per The Sun, one said: “Just seeing what was on telly there. Tommy Fury on Loose Women, still carrying that made up belt around with him. Cringe.”
While another added: “Oh my days. Tommy walks around like he’s won a massive title with that belt. But It’s the Diriyah Belt which is awarded to the winner for bringing in thousands of new viewers.”
As a third tweeted: “Tommy fury is the biggest ick carrying around that belt that doesn’t mean anything everywhere with him.”
And a fourth joked: “Tommy Fury really showed up on Loose Women with his fake belt from the Jake Paul fight lol.”
While you’d expect Paul to be squarely in his rear-view mirror now, it seems Tommy is still eyeing a rematch with the ex-Disney kid – despite seemingly putting their rivalry to bed.
There’s even talks that fight could happen as early as mid-2023.